A simple news release can go a long way in promoting your National Marina Days event and encouraging community participation in your activities.
You will want to issue this release to local media. You may want to send copies to community organizations, as well as post it in local government offices and other public places. You may also want to distribute it to your marina’s patrons in advance of planned activities.
However you choose to distribute this, be sure to time the release to maximize the exposure of your special events.
Each day, products and service suppliers to the marina industry provide the tools marinas need to be safe, family-friendly gateways to boating, and stewards of the environment. As an important component of the marina industry, businesses like yours are encouraged to participate in National Marina Days.
Having a plan is essential to getting the word out about your event the right way and making it a success. Attached below is a suggested timeline to go about planning your National Marina Days events and festivities.
A tour of your facility educates politicians and the non-boating public about the marina industry and more importantly, about YOUR company.
When conducting a tour, be sure to explain to your visitors every nuance of your facility from the front office to the pumpout dock and everything in between.Â Share your success stories and register your concerns.Â Highlight the many jobs your facility has created.
Explain the economic impact your marina or business has on your local community. By putting a face on the marina industry, a facility tour prompts politicians and the public to become supporters of your facility and the marina industry.
Here are two radio spot scripts for your use. The first is a 30-second script and the second a 60-second script. Complete each announcement, making sure that your changes do not push your advertisements over 30 or 60 seconds. Then deliver your announcements to local radio stations or mail them with a cover letter that explains your National Marina Day activities.